Question: Study Questions 1. What are the main challenges in implementing this segmentation in DHL's customer database? 2. How would you recommend DHL to address those

Study Questions 1. What are the main challenges in implementing this segmentation in DHL's customer database? 2. How would you recommend DHL to address those challenges? 3. What are the various possible practical applications of this segmentation methodology by other functional departments, (e.g. sales, customer service, etc.)

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