APPENDIX Appendix A: Marketing Plan Outline This outline is provided to you as a checklist or guide. You also have links to government- based marketing plan outlines. Your task is to develop a plan that is well supported, feasible, focused and would get the approval of an investor or funding organization. Remember - this is a Marketing course - use the skills you have learned here to "sell" your audience on your plan. MARKETING PLAN OUTLINE The marketing plan embodies our enterprise's intentions for success in the market place. It can be for a single product or service, a group of related products or services, or for an entire operating unit or enterprise. The key to success is the involvement in and commitment to the planning process and the final plan. 7. Key success factors - key factors that will contribute to the success or failure of the plan 8. Goals and objectives - this section details short- and long-range objectives for this enterprise a. Develop an overall goal and 2 short-term objectives b. Short-term objectives should be specific and apply to the next year c. These can be performance objectives i. Number of customers ii. Market Share jii. Revenue d. Or action objectives e.g., Place advertising in all local papers e. Implementation plan i. 3 initiatives you will start in the month following the approval of the plan f. Budget - Sales Forecast and planned expenditures for the first year g. Control/monitor i. Feedback mechanism to monitor progress ii. Evaluation process APPENDIX Appendix A: Marketing Plan Outline This outline is provided to you as a checklist or guide. You also have links to government- based marketing plan outlines. Your task is to develop a plan that is well supported, feasible, focused and would get the approval of an investor or funding organization. Remember - this is a Marketing course - use the skills you have learned here to "sell" your audience on your plan. MARKETING PLAN OUTLINE The marketing plan embodies our enterprise's intentions for success in the market place. It can be for a single product or service, a group of related products or services, or for an entire operating unit or enterprise. The key to success is the involvement in and commitment to the planning process and the final plan. 7. Key success factors - key factors that will contribute to the success or failure of the plan 8. Goals and objectives - this section details short- and long-range objectives for this enterprise a. Develop an overall goal and 2 short-term objectives b. Short-term objectives should be specific and apply to the next year c. These can be performance objectives i. Number of customers ii. Market Share jii. Revenue d. Or action objectives e.g., Place advertising in all local papers e. Implementation plan i. 3 initiatives you will start in the month following the approval of the plan f. Budget - Sales Forecast and planned expenditures for the first year g. Control/monitor i. Feedback mechanism to monitor progress ii. Evaluation process