Question: Question 2 (50 Points) - SPI Grand Opening Marriott Resorts will need to advertise the grand opening for the SPI resort. The San Antonio



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Question 2 (50 Points) - SPI Grand Opening Marriott Resorts will need to advertise the grand opening for the SPI resort. The San Antonio area is a big target market for the new resort. Ms. Tweedy Bird, the Marriott SPI Marketing Director, is attempting to create a San Antonio area advertising campaign for the grand opening of the SPI location. She has decided to use two types of ads: TV and Social Media. She believes that the TV ads will attract the older traveler and the social media ads will attract the younger traveler. The table below shows the San Antonio area information for each type of ad. Type of Ad Cost Per Ad #Reached Exposure Rating TV $5000 10000 30 Social Media $2000 3000 40 In addition, Ms. Bird wants to create a party experience at the new SPI location. In an attempt to attract the younger traveler, the number of social media ads must be at least 4 times the number of TV ads. Based on her experience, Ms. Bird believes that the San Antonio area advertising budget will be the same as the SPI construction budget (your student ID number). Student ID number 91470|4. The exposure rating for the San Antonio area marketing campaign must be at least 1000. Furthermore, Ms. Bird has been informed that partial ads can be purchased as needed. Formulate and solve a graphical linear programming model for this problem. As part of your answer in step 6, identify and briefly explain any special cases (if any) that are in this problem. Problem Formulation Step 1 - - Please type your answer in the space below. Step 2 - Please type your answer in the space below. Step 3 Please type your answer in the space below. Step 4 - Please type your answer in the space below. Step 5 Please provide evidence of your solution. Step 6 - Please type your answer in the space below. Based on the information you created, provide Ms. Tweedy Bird with an opinion about this problem and make two decisions pertaining to this media selection problem for the SPI resort. Justify each decision with a brief explanation as to why. Ms. Tweedy Bird!!! Opinion - Please type your answer in the space below. Decision/Why #1 - Please type your answer in the space below. Decision/Why #2 - Please type your answer in the space below
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