Apple interacts with customers in many ways. Consumers a$)$ use Apple products if they already own them, b$)$ see Apple's advertising, c$)$ interact with employees at the Apple Store, d$)$ go to the Apple website to troubleshoot their products, e$)$ follow Apple on social media. All these different opportunities that Apple's customers have to encounter or experience the brand are referred to as:

Touch points

Inference points

Display points

Reference points

Service points