Apple interacts with customers in many ways. Consumers a) use Apple products if they already own them, b) see Apple's advertising, c) interact with employees at the Apple Store, d) go to the Apple website to troubleshoot their products, e) follow Apple on social media. All these different opportunities that Apple's customers have to encounter or experience the brand are referred to as:

a.

Display points

b.

Reference points

c.

Touch points

d.

Service points

e.

Inference points

all 4 multiple choice options below:

a.Display points

b.Reference points

c.Touch points

d.Service points

e.Inference points