Question: Apple introduced the Apple retail store in 2001 when it had less than 3% of the computer market - prior to its introduction of the

Apple introduced the Apple retail store in 2001 when it had less than 3% of the computer market - prior to its introduction of the iPod. Previously Apple computers were sold through local computer retailers.

What do you think prompted the idea for Apples new retail strategy?

What were the risks associated with this strategy?

please give me answer with good explanation of it with marketing strategy of this question in brief please I do not want short answer as it considered 15% of marks

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