Question: Apple introduces the new iPhone 1 3 at an initial price of $ 1 4 0 0 . Despite the price, people wait in line
Apple introduces the new iPhone at an initial price of $ Despite the price, people wait in line overnight, so they can be one of the first to own these unique, but highpriced, phones. Which pricing strategy is Apple using to help recoup its research and development costs and generate quick profit for the phone?
price lining
experience curve pricing
customary pricing
skim pricing
target pricing
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