Apple Music or Spotify targets potential users or non$-$users through free trials or promotional pricing, encouraging them to use the service more frequently. These promotions aim to convert those who haven$$t engaged much with the product into more regular users. This is an example of segmenting a market by $\_\_\_\_\_\_.$

Question $9$ options:

A$)$

usage rate

B$)$

loyalty status

C$)$

occasions

D$)$

user status

E$)$

benefits sought