Question: Apple's ad campaign Behind the Mac. How does the concept of network labour challenge, or contextualize, the production and use of digital technologies within the

Apple's ad campaign "Behind the Mac". How does the concept of network labour challenge, or contextualize, the production and use of digital technologies within the network society? In crafting your answer, also consider how other material/ideas discussed in (media effect, the public sphere, critical theory and neoliberal perspective) inform your own thinking about the communications technologies that you use, and that you are surrounded by.

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