Question: Apple's ad campaign Behind the Mac. How does the concept of network labour challenge, or contextualize, the production and use of digital technologies within the

Apple's ad campaign "Behind the Mac". How does the concept of network labour challenge, or contextualize, the production and use of digital technologies within the network society? In crafting your answer, also consider how other material/ideas discussed in the final four weeks inform your own thinking about the communications technologies that you use, and that you are surrounded by.

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Apples ad campaign Behind the Mac portrays individuals from various walks of life using their Mac computers for a range of creative and professional pursuits This campaign fits into the broader narrat... View full answer

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