Question: Apple's Mac vs . PC advertisements that ran a couple of years ago for Apple's line of computers feature PC as a dorky, straight -

Apple's Mac vs

.

PC advertisements that ran a couple of years ago for Apple's line of computers feature PC as a dorky, straight

-

laced business man, and Mac as cool and laid back. By portraying their brand in this light, Apple was using a promotional strategy that focused on Mac users as members of a

___________________

brand personality group

psychographic reference group

dissociative group

self concept reference group

aspirational group

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