Apple's marketing mix is to manufacture cars or automobiles for their new product. Please try to use
Question:
Apple's marketing mix is to manufacture cars or automobiles for their new product. Please try to use a good automobile product, distribution, pricing, and promotion strategy.
These must be opinionated answers. Please solve.
Product Strategy- Should consider the product's advantages and how they will be leveraged. Product decisions should include: Brand name, scope of product line, key benefits and functions, quality, packaging.
Distribution Strategy- Include distribution channels, such as direct, retail, distributors and intermediates; locations; logistics, including transportation, warehousing and order fulfillment.
Promotion Strategy- How will you promote this product to the various market segments: Advertising, including how much and which media; Public relations; Promotional programs; Consider: What will your message be? Will it be different for the different market segments?
Pricing Strategy- Include the following variables: List price; pricing strategy; discounts; bundling with other products (if applicable), payment terms/financing options.
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill