Question: Application Assignment 2 is based on Article - The New Elements of Digital Transformation in compulsory reading in Theme 5 of this course pack. Read
Application Assignment is based on Article The New Elements of Digital Transformation in compulsory reading in Theme of this course pack. Read this article and understand the framework The New Elements of Digital Capability described in it A snapshot of the framework given in the article is as shown below
Source: The New Elements of Digital Transformation, Didier Bonnet & George Westerman, HBR Winter Issue
In your own opinion, recommend initiatives in terms of innovative and sustainable solutions that can be taken up in the future for your own organization division department, that could bring in further improvements to business.
You are asked to recommend by selecting any three out of the five sections listed below
Customer experience Experience design, Customer intelligence, Emotional engagement
Operations Core process automation, Connected and dynamic operations, Datadriven decisionmaking
Employee experience Augmentation Futurereadying, Flexforcing
Business model Digital enhancements, Informationbased service extensions, Multisided platforms
Digital platform Core external facing, Data
The recommendation of initiatives for each section has to include the following details
Envision how the recommended initiatives can bring improvements to the respective section. Try to highlight the relevant underlying elements within each sections discussion for eg elements of customer experience experience design, customer intelligence, emotional engagement; and so on as seen in the framework.
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