Apply It$!$ Chapter $01$

Total points: $--/12$

Attempts left: $3$

Many of the products at Bi$-$Rite markets have a higher price point than products at larger grocery stores. Costs for organic and responsibly sourced products are higher than for nonorganic products. But Sam Mogannam believes that his customers see the bigger vision$-$to support the community in which Bi$-$Rite operates. Quality food and service to the community represent which of the following?

Target market

Value

Marketing concept