Question: Apply the categorization model to a product category other than beverages. How do consumers make decisions whether or not to buy the product, and how

Apply the categorization model to a product category other than beverages. How do consumers
make decisions whether or not to buy the product, and how do they arrive at their
final brand decision? What are the implications for brand equity management for the brands
in the category? How does it affect positioning, for example?

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