Question: Apply the competitive forces model to the industry in which BMW & General Motors is based. What does the model tell you about the nature

  1. Apply the competitive forces model to the industry in which BMW & General Motors is based. What does the model tell you about the nature of competition in the industry?
  2. What are any changes taking place in the macroenvironment that might have an impact on the company and industry? How will these impact the industry, BMW & General Motors, and the stock price?

The topic is about both companies General Motors & BMW please make the two separate (Example Q1: BMW:.... GM:.....)

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