Apply the five forces model to your industry. What does this model tell you about the nature of competition in the industry?

Identify the core competencies that are at the heart of the firms competitive advantage. (Remember, a firm will have only one, or at most a few, core competencies, by definition.)

Does the firm seem most focused on accounting profitability, shareholder value creation, or economic value creation? Give quotes or information from these sources to support your view.

The company that I picked is Amazon