Apply Your Learning 1. Based on the following customer profile, what two types of promotional tools would you select to communicate with the target segment this customer represents? Explain how these tools link to the profile. Customer profile: Helen is 26 years of age, lives in Hong Kong, is an information systems manager, loves movies and books, eats out four times per week and attends yoga class on the weekend. 2. The Samsung #StandTall is a multi-channel campaign that aims to raise awareness of the achievements of young people who are supported by The Prince's Trust in the United Kingdom. The campaign's goal is to increase awareness of The Prince's Trust Celebrate Success Awards and its young honourees who have overcome certain odds to have a positive impact on their local communities. As a supporter of The Prince's Trust, Samsung is dedicated to creating opportunities for young people across the U.K. through access to technology and skills development as part of its Digital Classroom program. Samsung's Digital Classroom at The Prince's Trust Kennington Centre has seen great results since opening, with 84 percent of attendees remarking that they now feel confident when using a computer to support their learning. Furthermore, 76 percent felt that the information technology (IT) and digital skills they picked up will help them in the job they want to do in the future. Use the above description of Samsung's #StandTall campaign to explain how it has incorporated the components of the 4Es approach to marketing