Approximately 88.5% of the US population has access to the internet as reported by Internet Live Stats.
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Question:
Approximately 88.5% of the US population has access to the internet as reported by Internet Live Stats. Find a website that consumers might use to gather information about a an upcoming purchase. Compare and contrast how gathering information online compares to traditional channels (i.e., within the store environment).
According to anarticle published on Adweek the average person spends 28% of time online visiting social media sites.
Describe how this trend affects branding and how you are see advertising material.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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