are a collection of statistics, trends, and attitudes that help it to identify, segment, and target...
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are a collection of statistics, trends, and attitudes that help it to identify, segment, and target specific groups of consumers. Macroenvironmental standards Stakeholder controls O Consumer dynamics Market research forces Organizations do not concentrate their marketing efforts on the core benefit because O cost of promotion would be too high the brand identity would be diminished O every competitor offers the same core benefit O intangibles are more important in promotion are a collection of statistics, trends, and attitudes that help it to identify, segment, and target specific groups of consumers. Macroenvironmental standards Stakeholder controls O Consumer dynamics Market research forces Organizations do not concentrate their marketing efforts on the core benefit because O cost of promotion would be too high the brand identity would be diminished O every competitor offers the same core benefit O intangibles are more important in promotion
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Related Book For
Organizations Behavior, Structure, Processes
ISBN: 978-0078112669
14th Edition
Authors: Gibson, Ivancevich, Donnelly, Konopaske
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