1. Are marketers overestimating the powers of branding? Do you believe brands have the powers ascribed to them in this chapter (e.g., as experience provider or as a lovemark)? Can brands create social and/or cultural values?
2. If your answer is yes to either of these questions, explain your answer(s) by giving examples of brands that have managed to do .
3. If your answer is no to either of these questions, explain why you believe brands fail to achieve this particular outcome.
4. Regardless of whether your answer is yes or no, do you think brand should shape social and/or cultural values? Why or why not?

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The Power and Limitations of Branding Marketers certainly leverage the power of branding but attributing all its ascribed powers might be an overestim... View the full answer