Are these goals, strategies or tactics? Use YouTube channel to promote new product offerings, with testimonial support,

$2.$ Use Instagram posts to create customer engagement & improve brand$’$s likeability

$3.$ Increase our brand equity value by $20\%$ over the next $3$ years

$4.$ Undertake quarterly efficiency reviews and update our technology as required

$5.$ Use $‘$everyday low pricing$’$ to dominate the budget$-$conscious shopper segment

$6.$ Introduce $1$ new product every year that contains at least $1$ innovative feature

$7.$ To be the consumer$’$s preferred brand choice in our key markets

$8.$ To offer a broader range of innovative, easy$-$to$-$use, and valued products

$9.$ To reduce our operating costs by $1\%$ over the next three year