Question: Artificial intelligence (AI) is an emerging technology that is being used in many different areas. AI is described as the ability of computers to perform

Artificial intelligence (AI) is an emerging technology that is being used in many different areas. AI is described as the ability of computers to perform tasks commonly associated with intelligent beings, such as learning from past experience.

How might AI be used to augment online marketing? Provide specific examples and analyze both the possible downsides and the competitive advantage derived from each.

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