Artificial Intelligence and the Machine Learning Revolution in Finance Cogent Labs and the Google Cloud Platform (GCP) By Lauren Cohen, Christopher Malloy and William Powley FEBRUARY 2018 (REVISED MARCH 2018) CASE HBS CASE COLLECTION Can you help the solution step by step to answer below question Malkin wondered how a small software firm like Cogent Labs without its own proprietary datasets, or a large scale computing infrastructure, or a multi billion R D budget could fit in Would Cogent Labscurrent approach of developing their own proprietary machine learning applications to run on the cloud and sell directly to financial services firms in Tokyo prove to be a sustainable model would Cogent Labs ultimately need to partner merge with one of the major cloud providers in order to provide the expertise necessary to customize their offerings for financial services clients The team at Google Cloud Platform (GCP) had approached them to use their service, as had Amazon Web Services (AWS), but Microsoft and others had competing offerings as well And if they picked an exclusive partner, which cloud provider would it be Thank you

Question: Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP) - By: Lauren Cohen, Christopher Malloy and William

Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP) - By: Lauren Cohen, Christopher Malloy and William Powley -

FEBRUARY 2018 (REVISED MARCH 2018) CASE HBS CASE COLLECTION

Can you help the solution step by step to answer below question:

Malkin wondered how a small software firm like Cogent Labs without its own proprietary datasets, or a large-scale computing infrastructure, or a multi-billion R&D budget could fit in?
Would Cogent Labscurrent approach of developing their own proprietary machine learning applications to run on the cloud and sell directly to financial services firms in Tokyo prove to be a sustainable model?
would Cogent Labs ultimately need to partner/merge with one of the major cloud providers in order to provide the expertise necessary to customize their offerings for financial services clients?
The team at Google Cloud Platform (GCP) had approached them to use their service, as had Amazon Web Services (AWS), but Microsoft and others had competing offerings as well. And if they picked an exclusive partner, which cloud provider would it be?

Thank you

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