As a change agent, you are required to present a professional report to the owners of the business. The report submitted is about 2500 words that evaluates change and resistance to change. Your evaluation as a change agent should focus on the following:

Explain the environmental pressures for change (fashion, demography, external mandate, etc.) and critically analyse the SME sector you have chosen in this context and what were the main drivers towards change (25 marks).

Explain how change can take place and what challenges can a change manager face and how s/he should deal with them. Reflect in your answer on the SME sector you have chosen by analysing the nature of changes that took place and challenges faced and how it was dealt with (45 marks).

FOR AMAZON COMPANY--

- Inform that the report needs more and deeper clarification and analysis--