Choose an Australian industry and analyse the most important factors affecting its profitability by using the relevant concepts and theories we have studied in Lectures 1-9. You should choose the three, four or five factors that have had the most influence on profitability. You can choose factors that are currently affecting your chosen industry, or factors that seem likely to affect the industry’s profitability in the near future. Some possibilities to consider are: Internal rivalry and the market structure, barriers to entry, Substitutes and complements, bargaining power of buyers and suppliers, costs, technological changes, government policy, covid 19 etc.

To summarise, in this case study you should:
 Introduce and define the industry that you will analyse;
 Briefly describe the first factor you will study and analyse it to determine how it affects the industry’s profitability. Where possible, provide evidence;
 Perform the same steps with the second factor you are considering;
 Perform the same steps with the third, fourth and fifth factors you are considering (if there are fourth or fifth ones);
 Provide any concluding remarks;
 Add a bibliography, collecting all references cited in the text. (Use a consistent citation style. We recommend you use either the 7th-edition American Psychological

Answer rating: 100% (QA)

Step 12 elements that impact its profitability 1 Internal competition and market dynamics There are ... View the full answer