Question: As a marketing director, you are tasked with developing a comprehensive digital marketing strategy to position a personal care and hygiene brand of your choice

As a marketing director, you are tasked with developing a comprehensive digital

marketing strategy to position a personal care and hygiene brand of your choice as the number one choice for consumers in its category. Discuss how you would ensure

synergy among these elements to achieve the overarching objective. Additional

research is required. Discuss the interconnected elements and decisions you would need to consider in formulating the digital marketing strategy for the brand.

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