Question: As a marketing director, you are tasked with developing a comprehensive digitalmarketing strategy to position a personal care and hygiene brand of your choice as

As a marketing director, you are tasked with developing a comprehensive digitalmarketing strategy to position a personal care and hygiene brand of your choice as thenumber one choice for consumers in its category. Discuss how you would ensuresynergy among these elements to achieve the overarching objective. Additionalresearch is required.Part 1Conduct a situational analysis by assessing the following elements for your personalcare and hygiene brand.- Consumer analysis (2 marks)- Competitor analysis (3 marks)- SWOT analysis (8 marks) Based on the CeraVe brand

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