As a marketing director, you are tasked with developing a comprehensive digital marketing strategy to position a personal care and hygiene brand of your choice as the number one choice for consumers in its category. Discuss how you would ensure synergy among these elements to achieve the overarching objective. Additional research is required.

Part $1$

Conduct a situational analysis by assessing the following elements for your personal care and hygiene brand.

$-$Consumer analysis

$-$Competitor analysis

$-$SWOT analysis

Part $2$

Discuss the interconnected elements and decisions you would need to consider in formulating the digital marketing strategy for the brand.

No marks will be awarded for theory. A maximum of $10$ pages will be accepted excluding a table of contents and reference page. Headings and sub$-$headings are required.