Question: As a marketing manager, youre tasked with developing and implementing a media plan that has a budget of $10 mililion to increase awareness of a

As a marketing manager, youre tasked with developing and implementing a media plan that has a budget of $10 mililion to increase awareness of a new product such that 20% of your target market is farnillar with the product. In terms of an overall matketing strategy, which component is your responsibility? Impiementation Evalusion Cosl specification Opportunities: When evaluating a firm's internal situation, you would consider which of the following? Potential new markets Company resources Market changes New technology options

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