Question: As a marketing manager, you're tasked with developing and implementing a media plan that has a budget of $ 1 0 million to increase awareness

As a marketing manager, you're tasked with developing and implementing a media plan that has a budget of $10 million to increase awareness of a new product such that 20% of your target market is familiar with the product. In terms of an overall marketing strategy, which component is your responsibility?
Group of answer choices
Evaluation
Goal specification
Implementation
Opportunities

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