Question: As a promotion mix element, public relations refers to Multiple Choice nonpersonal promotional communication about a firm's goods and services. communication focused on promoting positive
As a promotion mix element, public relations refers to
Multiple Choice
nonpersonal promotional communication about a firm's goods and services.
communication focused on promoting positive interactions between a firm and its stakeholders.
advertising focused on promoting the company's profits.
a set of nonpersonal communication tools designed to stimulate more frequent purchases of a product.
the twoway flow of personal communication between the firm and its customers.
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