As a promotion mix element, public relations refers to

Multiple Choice

$$ advertising focused on promoting the company's profits.

$$ the two$-$way flow of personal communication between the firm and its customers.

$$ nonpersonal promotional communication about a firm's goods and services.

$$ a set of nonpersonal communication tools designed to stimulate more frequent purchases of a product.

The goal of sales promotion is to

Multiple Choice

$3$:$37$

build a trusting relationship with a customer over a long period of time.

promote positive relations between a firm and its stakeholders.

promote goodwill with customers and the community at large.

stimulate quicker and more frequent purchases of a product.