As a workplace project (or as a simulated activity if not possible to do this in the workplace), produce a marketing communication for your organisation or for a client. This should be carried out from start to finish, and include the following: The brief/reason for the communications and who this is for (i.e. your organisation/client and the target audience) How the communication should be viewed in the particular business environment it is for and the expected impact this should have Gathering of information for your research purposes, including stakeholder analysis All legal, regulatory, ethics and industry standards applicable Your work plan for fulfilling the communication Your interactions and communications with others while working on the communication to get this finalised An understanding and application of the principles of marketing communications and the working environment/business that you work in How the communication fits into organisational marketing and media strategies The construction/wording of your communication and the finished piece An understanding of digital technologies, devices and platforms and their application in your communication