As Director of Marketing of Cal's Coffee Place, I'd like you to analyze the current Coffee/Restaurant market (consisting of Starbucks and Dunkin Donuts.) to try to find a unique positioning for your new restaurant. You should discuss the following"

1. A Strategic Situation Summary.
2. The current distinctive capabilities of the competitive set, and what Cal's distinctive capability might be.
3. An analysis of your 6 P's of marketing.
4. A segmentation strategy for your new restaurant.
5. A target market recommendation and positioning for your new restaurant in the market (vis a vis Starbucks and Dunkin.)
6. Finally, what will be your Social Media and Mobile strategy for Cal's Coffee Place?

Answer rating: 100% (QA)

1 Strategic Situation Summary The coffeerestaurant market is dominated by Starbucks and Dunkin Donuts both of which have strong brand recognition extensive distribution networks and diverse product of... View the full answer