Question: As discussed in the chapter 9 lecture on segmentation, the bagged hot tea market has segments made up of caffeinated, decaffeinated, flavored teas, herbal teas,

As discussed in the chapter

9

lecture on segmentation, the bagged hot tea market has segments made up of caffeinated, decaffeinated, flavored teas, herbal teas, green teas, and black tea. This description of segments of the bagged hot tea market describes segmentation on the basis of

Group of answer choices

benefits sought.

form.

usage rate.

lifestyle.

demographics.

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