As in many professional fields, Digital Marketers use a lot of domain$-$specific terminology. In this course, you'll learn how to decipher and use Digital Marketing lingo. Cost$-$per$-$Click $($CPC$),$ Lifetime Value $($LTV$),$ Conversion Rate $($CVR$)$ and Return on Ad Spend $($ROAS$)$ are examples of:

Marketing metrics

Key Performance Indicators $($KPIs$)$

Measures of campaign performance

Acronyms used by professional Digital Marketers

All of the Above