FINAL ASSESSMENT MULTIPLE CHOICE (10 marks) Circle the correct answer to each question. 1) Which of the following statements describes a 'relevant goal'? a) A goal that has a realistic chance of coming to fruition b) A goal that makes sense for its audience at a specific moment in time c) A goal that is quantifiable d) A goal based on what a company wants to achieve 2) Why are some reviews hidden on Yelp? a) They are too negative about the business. b) They are too positive about the business. 0) The reviewers who post them are new to Yelp. d) The business being reviewed is new to Yelp. 3) According to Adweek. when is the best time to post on Facebook? a) Between 9 a.m. and 7 pm. b) Between 3 pm. and 7 pm. c) Between 1 pm. and 7 pm. d) Between 5 pm. and 10 pm. 4) How is a YouTube like different from a Facebook like? a) A YouTube like appears 24 hours after it is posted; a Facebook like appears instantly. b) A Facebook like is anonymous; a YouTube like is not. c) There is no difference between a Facebook like and a YouTube like. d) AYouTube like is anonymous; a Facebook like is not. 5) Which of the following is an example of a PSA? a) A radio ad for a clearance sale that explains there is only four hours left to get a deal b) A poster advertising a local farmer's market c) A commercial showing how each beer impairs a driver's vision d) None of the above 8) Why would a business want to use a Carousel ad? a) Because it makes it possible to showcase more than one product in the same ad b) Because a visual story can be more engaging than a text-based one c) Because it can feature various promotions in the same ad (I) All the above 9) What kind of information can Linkedln Premium account holders learn about companies? a) How many people a company employs b) What job openings are available in each department c) What is the average tenure of an employee? d) All the above 10) On which social media channel can you nd 'tries'? a) Instagram b) Pinterest c) Yelp cl) Facebook FILL IN THE BLANKS (15 marks) Complete each statement with the correct word(s). Write your answerfs) in the space(s) provided. Aii questions are worth one mark, uniess otherwise indicated. 1) Two kinds of Twitter hashtags that can be useful to digital marketers and businesses are: Product related and trending . (2 marks) 2) Business to Business cross marketing would be used to describe a business that promotes its Twitter campaign on Facebook and Instag ram. 3) Social media frauds ckleness happen when people are disloyal to a channel and choose to sign up for and spend time on the new channel instead. Promoted pins are the same as regular pins, except the account holder pays a fee so that more people will see them. Man a digital marketer collects names, phone numbers, email addresses, and more from qualified prospects for a sales team to contact, this is called referral | 'Shop Now', 'Download', and 'Learn More' are all phrases you would see on call- toaction buttons. A company might browse events on Twitter, like Valentine's Day, to get data for them Business seasonal marketing campaigns. 8) 9) 10) 11) 12) To create a buyer persona, a digital marketer might conduct research using Questionnaires , analytics , and social media listing . (3 marks) 0n YouTu be, a video creator might upload a video transcript because it will help viewers to follow the narrative, and it is another way to optimize the video. Bob's Doggy Daycare wants to build up a repeat clientele. On Yelp, the company sets up a Check in order to reward that clientele. After three visits to the daycare, the client gets a free bag of dog treats. The number of interactions plus the number of clicks and followers acquired, divided by the number of impressions is the way Linkedln calculates Enggement Pins with a high mix of saves, clicks, and more are called power pins on Pinterest. SHORT ANSWER QUESTIONS (10 marks) Respond to the following questions in the space provided. You may write in point form. 1) Why do many businesses choose to get data on their digital marketing campaigns from Google Analytics? List three reasons. (3 marks) Answer: Businesses choose Google Analytics because it can assist them a lot. The main three reason of this are as: 1. Time consuming: it can save the time of the businessman by suggesting them which website is appropriate for their businesses. 2. Target Audience: it also helps to nd the target audience for the business through demography, interest, and behaviour of the customer. SOCIAL MEDIA CAMPAIGN (10 marks) A company called Xcellent Electronics is launching a new 3D TV. Explain how you would promote this launch on three of the company's social media channels. You may choose any three channels that you have learned about in this class. Be specic about the following: o The goal of the campaign a What you would post in terms of text and images on each social media platform . How you would measure the success of the campaign Answer: For promoting this launch I choose 3 social media like: 1. Facebook 2. Instagram . YouTube 3 4. - so, my main goal for this campaign is to promote this product in all three social medial platform by using 5. M. A. R. T goals. u 1. Facebook: in Facebook I can upload the pictures of the tv in Hd. I can upload more than one photo with each side of the tv. And write the features of the tv and its reasonable cost. 2. Instagram: in Instagram I can upload high-tech photos of the tv with the hashtag of the company and the brand. 3. YouTube: In this, I cam make a Video in which customer can be aware about how to use different function in this tv. And tells them about its features. - I can measure the success of the campaign by the comments in my post on Facebook, Instagram, and YouTube. And count the viewers on YouTube. Also, how many customers can buy the product by seeing this posts and Video