Question: As its core, this case is about an establishment that says one thing, via marketing communications and salesmanship, but does another. While the case presents

As its core, this case is about an establishment that says one thing, via marketing communications and salesmanship, but does another. While the case presents an extreme example, it iis not uncommon for establishments to be tall on words and short on actions. Discuss the importance of following words with actions. Then, describe an experience where you personally encountered words that were not followed with actions. How did it make you feel? What did you

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