As outlined in Chapter $2,$ there are several steps in the consumer decision making process. An understanding of the consumer decision$-$making process allows marketers like us to properly assess what consumers are experiencing. How does the problem arise? Where do they look for information and how do they evaluate it$?$

Consider a purchase decision you made using cognitive decision making. Make sure you understand the circumstances in which consumers use cognitive decision making. You will earn a score of $O$ if you do not get this part right.

Copy and paste the bulleted outline below into your post. Keep the headings $($Problem Recognition, Information Search, etc$)$ but delete the questions. Write in full sentences. Within your post, cite your sources like this $(1).$ If you have more than one source, the next one looks like this $(2),$ and so on $(3).$ At the end of your post, provide a References section with links to the sources.

Problem Recognition:

What circumstances led you to recognize the problem? The more detail you offer, the better we can place ourselves in your shoes. Define problem recognition within your response.

Information Search:

What internal information did you already have? How did you acquire that information?

What additional information did you have to acquire via external search?

How did you go about that external search?

Evaluation of Alternatives:

What options were in your evoked set? $($p$52)$ Define evoked set within your explanation.