As the article Endangered Destinations outlines, there have been dramatic changes to many destinations around the world as a result of climate change and tourism disappearing islands in the Pacific because of sea levels rising, animal territory being crowded out by over development, over- tourism challenging DMO services, and in some destinations in Europe and Australia protests by locals (always a DMO stakeholder) in some popular tourism destinations about too many tourists ruining the area for the local population. This creates enormous challenges for DMOs in the future. One solution might be for the DMOs to shift some of the focus and $$ of DMO marketing to the local neighborhood experience for tourists, instead of the transactional type of tourism products hotels, restaurants, entertainment and attractions like theme parks, museums etc. Some DMOs have done this successfully and others are taking note. For example a DMO could shift some of its marketing budget from the usual communication message of 'come and see our shiniest, biggest, attraction for a weekend or a week or two ' to 'come and exprience living as a local resident for a weekend or a week or two'. This would mean providing more information and promoting parts of a city, destinations that are not often promoted. Toronto was doing a bit of this with The experiences are different here. where the ads and the website promote neighbourhoods within the city. Finally - the Question!!! After reading the article do you agree or disagree that a new DMO focus on living/experiencing a neighbourhood would a desirable concept for travellers and could work to help reduce the problems of over- tourism, over use of facilities, increasing demand for scarce resources and still be a successful strategy for a DMO? Is it realistic? Explain your view on this.

ARTICLE - https://www.washingtonpost.com/graphics/2019/lifestyle/travel/endangered-travel-destinations/

Only answer in reference to this article.