Question: As the creative team thinks visually about an ad, they should: a. remember that a picture is indeed worth a thousand words b. employ only

As the creative team thinks visually about an ad, they should:

a. remember that a picture is indeed worth a thousand words

b. employ only words that work with the visual for the most powerful effect

c. tweak or sketch the idea to its limits

d. create multiple versions

e. all of the above

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