As the Marketing Officer of the Hang Seng University of Hong Kong, you are asked to develop

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As the Marketing Officer of the Hang Seng University of Hong Kong, you are asked to develop an integrated marketing communication (IMC) plan to attract more students. What essential items will you include in the IMC plan?

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Systems Analysis and Design

ISBN: 978-1133274636

9th Edition

Authors: Shelly Cashman, Gary B. Shelly and Harry J. Rosenblatt

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Posted Date: Mar 26, 2024 04:15 AM

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As the Marketing Officer of the Hang Seng University of Hong Kong, you are asked to develop

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To develop an effective Integrated Marketing Communication IMC plan for attracting more students to the Hang Seng University of Hong Kong here are some essential items to include 1 Market Research and ... View the full answer

Systems Analysis and Design

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