As we have learned in this chapter, building a strong brand is critical to a product's longterm success. At the same time, it is important to understand how a product's position in its life cycle influences marketing mix decisions. Specific activities include: 1) Create a package design for the product. Specifically, the design should include necessary legal statements, marketing communications, and other information considered important for the package. Develop a warranty for the product. 2) Create a customer experience for the consumer that will buy the product. Specifically, the customer experience design should include items such as the location where the customer is met, the specific language that is used, the specific digital features used, and other information considered important for having an exceptional customer experience package