Question: As you review the data below, which channel is the best at generating revenue, considering the ad spend cost (discount any tactic with zero ad

  1. As you review the data below, which channel is the best at generating revenue, considering the ad spend cost (discount any tactic with zero ad spend)? Provide support for your answer and explain your findings.

    Channel Ad Spend Leads App Submissions Enrollment Revenue
    Google Search $3,751,673 80,798 15,999 6,966 $ 11,148,673
    Facebook $738,129 27,608 3,606 984 $ 1,594,875
    Bing Search $266,049 3,996 846 327 $ 533,275
    Google DSA $188,836 2,219 1,217 748 $ 1,223,605
    Programmatic Display Ads $176,396 128 2,295 1,462 $ 2,302,700
    LinkedIn $134,675 931 242 112 $ 204,575
    Instagram $129,250 3,034 440 132 $ 231,310
    Google Display $99,819 1,197 241 83 $ 146,485
    Twitter $57,364 664 234 94 $ 163,790
    Bing DSA $22,884 38 6 5 $ 8,880
    Video Ads $0 0 13 6 $ 8,090
    Total Paid $5,565,076 120,613 25,139 10,919 $ 17,566,258
    Total Unpaid $0 197,703 25,873 10,802 $ 16,494,538
    Total $5,565,076 318,316 51,012 21,721 $ 34,060,796

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