Question: As you review the data below, which channel is the best at generating revenue, considering the ad spend cost (discount any tactic with zero ad

As you review the data below, which channel is the best at generating revenue, considering the ad spend cost (discount any tactic with zero ad spend)? Provide support for your answer and explain your findings.

Channel Ad Spend Leads App Submissions Enrollment Revenue
Google Search $3,751,673 80,798 15,999 6,966 $ 11,148,673
Facebook $738,129 27,608 3,606 984 $ 1,594,875
Bing Search $266,049 3,996 846 327 $ 533,275
Google DSA $188,836 2,219 1,217 748 $ 1,223,605
Programmatic Display Ads $176,396 128 2,295 1,462 $ 2,302,700
LinkedIn $134,675 931 242 112 $ 204,575
Instagram $129,250 3,034 440 132 $ 231,310
Google Display $99,819 1,197 241 83 $ 146,485
Twitter $57,364 664 234 94 $ 163,790
Bing DSA $22,884 38 6 5 $ 8,880
Video Ads $0 0 13 6 $ 8,090
Total Paid $5,565,076 120,613 25,139 10,919 $ 17,566,258
Total Unpaid $0 197,703 25,873 10,802 $ 16,494,538
Total $5,565,076 318,316 51,012 21,721 $ 34,060,796

In a marketing prospective

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