As you've read or learned through other marketing classes, there are different methods used in advertising to drive awareness or influence behavior - humor, fear, sex, community, nostalgia, and creating an emotional connection. There are several companies that do it very well, but also some that do a really bad job.

There are also several bad ad campaigns. McDonald's once ran a campaign that would show one of their products with the tagline 'I'd hit it.' Either they didn't fully research their use of slang terms, or thought they could change it to a play on words. But the campaign was not well received, and while it probably didn't stop people from eating at McDonald's, it did give them some negative press.

For this discussion, think about an ad campaign that you think is done really bad and complete the items below:

Q1. Post the ad picture

Q2. Why the company used it

Q3. What the meaning was or what it was promoting

Q4. Explain what was wrong with it and what impact, if any, it had on the company.