Question: Asher Airlines instituted a marketing program whose intent is to create a relationship with customers with seat upgrades and free miles for their continued patronage.

Asher Airlines instituted a marketing program whose intent is to create a relationship with customers with seat upgrades and free miles for their continued patronage. What customer relationship tool is Asher Airlines using?
A. Direct marketing
B. Customer-perceived value
C. Mass-media marketing
D. Frequency marketing program
E. Consumer-generated markefing
Asher Airlines instituted a marketing program whose intent is to create

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