Question: Asher Airlines instituted a marketing program whose intent is to create a relationship withcustomers with seat upgrades and free miles for their continued patronage. What

Asher Airlines instituted a marketing program whose intent is to create a relationship withcustomers with seat upgrades and free miles for their continued patronage. What customerrelationship tool is Asher Airlines using?A

.

Frequency marketing programB. Customer

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perceived valueC. Mass

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media marketingD. Consumer

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generated marketingE. Direct marketing

2

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