Asher Airlines instituted a marketing program whose intent is to create a relationship with customers with seat upgrades and free miles for their continued patronage. What customer relationship tool is Asher Airlines$$ using?

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Part $1$

A$.$

$$Mass$-$media marketing

B$.$

$$Customer$-$perceived value

C$.$

$$Consumer$-$generated marketing

D$.$

Direct marketing

E$.$

Frequency marketing program